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The Punctuation of Vecna

October 28th, 2008 (08:58 am)
amused

current mood: amused

Remember The Job of Vecna? This morning I spotted another of their ads on the subway, and this time I saw that they've gone far beyond iDiocy, into the realms of Crëatíve/Punçτuatiôn. Their logo shows their name with háčeks over the "e" and the "c", and an accent on the "a": Věčná®.

A skim of the Wikipedia article on the háček (aka "caron", but mostly in typography) seems to say that there is no language that uses both "ě" and "č"; that probably makes it easier to keep their trademark unique, but it certainly makes it hard to pronounce.

Comments

Posted by: Cristovau (cristovau)
Posted at: October 28th, 2008 01:41 pm (UTC)
Czech

http://www.omniglot.com/writing/czech.htm

Vee-yeh-ch-naaah

They could have added the háček over the n, even.

Posted by: Who, me? (metageek)
Posted at: October 28th, 2008 01:42 pm (UTC)
Re: Czech

Thanks!

Posted by: Cristovau (cristovau)
Posted at: October 28th, 2008 01:59 pm (UTC)
Re: Czech

Still, dumb accents. Without them, they get a variant of "always" which is nice, though probably incorrect.

Posted by: dsrtao (dsrtao)
Posted at: October 28th, 2008 02:13 pm (UTC)
Re: Czech

I think "always" is what they were aiming for, if it might mean "eternal".

Posted by: metahacker (metahacker)
Posted at: October 28th, 2008 03:23 pm (UTC)
troll

Is this really idiocy?

I keep thinking it's "Vetch-nah". Or maybe vech-NA. But that's based on some hockey players' names (mostly from the czeck republic, like, locally, David Krejčí. See, watching sports teaches you something!)


Of course they do biotech, so I do also keep thinking they must have the Head Of somewhere in the basement and are trying to clone a master race from it.

Posted by: Who, me? (metageek)
Posted at: October 28th, 2008 03:35 pm (UTC)
Possibly not

Is this really idiocy?

Possibly not; it may simply be marketing. It's a fine line sometimes.

In fact, though, by "iDiocy" I just meant the pRactice of dUmb cApitalization; Věčná® has gone beyond that, into using symbols outside their nominal language.

Of course they do biotech, so I do also keep thinking they must have the Head Of somewhere in the basement and are trying to clone a master race from it.

Well, yeah, that goes without saying. They also do robotics, so clearly they're starting out with cyborg lichs, until they can get they whole thing cloned.

Um...<google, google>...ha! Apparently "Věčná" is Czech for "everlasting"...which lends a disturbing level of credence to your theory.

Posted by: metahacker (metahacker)
Posted at: October 28th, 2008 03:38 pm (UTC)
Re: Possibly not
troll

So it's beyond idiocy to use a foreign word as your company name?

Posted by: Who, me? (metageek)
Posted at: October 28th, 2008 03:43 pm (UTC)
Re: Possibly not

It's beyond bIzarre cApitalization to slap foreign diacritics onto your company name willy-nilly. It wasn't until just now that I found out it was an actual word.

Interestingly, their Web site does not have the diacritics.

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