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Stupid advertising

April 15th, 2010 (08:02 pm)

If you've got a restaurant, and you send out a mass mailing, phrases like "family friendly environment" and "reasonable prices" are not nearly so useful as your address.

Even the name of the town would help.

Even your phone number, your URL, and your email address are rather pointless, unless you can get me interested enough to use them. If I don't know where you are, even approximately, I'm not going to bother.

(It said "Serving Middlesex and the surrounding areas...". That's something like 1.5 million people. Doesn't really narrow it down.)